Main Responsibilities of a Chief Marketing Officer at Protecto
Shekar, Chief Marketing Officer at Protecto, describes a role encompassing both "strategy and execution," ranging from market messaging and content creation to managing digital channels and generating demand through inbound, outbound, and channel marketing. The significant difference between their current role at a startup with a small team and previous experience leading a 50-person marketing department at a large global company highlights the adaptability required in a marketing career.
Marketing Strategy, Digital Marketing, Content Creation, Go-to-Market Strategy, Channel Marketing
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Shekar Hariharan
Chief Marketing Officer
Protecto
MSRIT (Bengaluru, India), 1993-1997
Louisiana State university, M.S. in Industrial Engineering
Engineering - Mechanical
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Shekar's role involves a blend of strategy and execution, encompassing tasks such as market positioning, message testing, content creation, and digital channel management.
2. His responsibilities span inbound, outbound, and channel marketing, highlighting the multifaceted nature of a CMO's role.
3. The scale of his work varies based on company size, demonstrating adaptability and experience in both large global teams and small startup settings. This showcases the transferrable skills within the field
Transcript
What are your main responsibilities within your current role?
As a Chief Marketing Officer, my day-to-day responsibilities are varied and change often. Since I'm at a startup, my role involves both strategy and execution.
Strategically, this can include positioning the company, analyzing our messaging's effectiveness in the market, and continuously testing our website and sales pitches. Creating content and managing digital channels like LinkedIn and social media are also key parts of the role.
On the go-to-market side, the focus is on generating demand for our product. This involves managing leads and opportunities, and we emphasize both inbound, outbound, and channel marketing efforts, looking at all three functions.
This role is quite different from my previous company, where I managed a team of 50 marketers on a massive global scale. Now, the scale is much smaller, with just two marketers on the team. That, in essence, is what I do.