Biggest Challenges Faced By A Chief Marketing Officer At Protecto
Shekar, Protecto's Chief Marketing Officer, cites the pressure to "drive growth" as the biggest challenge, highlighting the constant scrutiny and inherent risk in a CMO role, which has one of "the shortest tenure at the c-suite." This pressure stems from the critical, yet often precarious, nature of the position within a company's structure.
Executive/Leadership, Overcoming Challenges, Achieving Goals, Workplace Challenges, Industry Realities
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shekar Hariharan
Chief Marketing Officer
Protecto
MSRIT (Bengaluru, India), 1993-1997
Louisiana State university, M.S. in Industrial Engineering
Engineering - Mechanical
Technology
Communication and Marketing
None Applicable
Video Highlights
1. The constant pressure to drive growth and deliver results is a significant challenge for a CMO.
2. A CMO's role is often under scrutiny, with job security dependent on performance.
3. The short tenure of CMOs in many companies highlights the demanding nature of the position and the high stakes involved in the role
Transcript
What is your biggest challenge in your current role?
Driving growth, to my previous point, I said how to get to the next level. The biggest challenges are that you're always under pressure, and there's always scrutiny on how you're going to achieve that. You have to deliver, otherwise the company doesn't work.
Without delivery, your role is always at risk. A Chief Marketing Officer's role has one of the shortest tenures in the C-suite. It's a must-have, but also the most disposable.
I think that's always a very challenging mix.