Challenges Of Working In Digital Agencies As A Vice President Of Strategy
Sarah's biggest challenge as GVP, Strategy at Huge Inc. is the constant context switching required by "constantly starting something new," whether it's a new client or project. This necessitates "remembering what we talked about last time" across numerous back-to-back calls with diverse agendas, demanding constant awareness and focus.
Executive/Leadership, Communication, Project Management, Context Switching, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sarah McMains
GVP, Strategy
Huge Inc
USC, 2006
CSULB, MA in Industrial/Organizational Psychology; UCLA Anderson, MBA
Psychology
Consulting & Related Professional Services
Business Strategy
Greek Life Member
Video Highlights
1. Constantly starting new projects and working with different clients requires a lot of context switching and multitasking.
2. The need to quickly understand different project objectives, client needs, and contexts is a significant challenge.
3. Managing numerous back-to-back calls with diverse agendas demands strong organizational and memory skills to stay on top of everything.
Transcript
What is your biggest challenge in your current role?
I think it's the flip side of what I like so much about the role. Since you're constantly starting something new, whether it's a new client altogether or a new client project within the same client, it requires a lot of context switching.
I'm on calls nearly all day, back to back. All those calls typically have to do with something different, a different topic, or a different agenda.
So, constantly having to remember what we talked about last time, what our objective is now, and the client's context and environment, just making sure you're always on, is certainly a really big challenge and something to be really cognizant of.
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