A Day In The Life Of A Senior Writer And Creative Director At A Themed Entertainment Agency
A day for a senior writer and creative director at Starbucks, like Sara, is highly variable, depending on the "phase of development" of the one to five projects they are managing. Much of the work involves "research, writing, and ideating," often requiring Sara to become a "subject matter expert" on various intellectual properties to develop compelling experiences.
Project Management, Communication, Research, Ideation, Creative Writing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sara Beil
Sr. Writer/Creative Director
Starbucks Corporation
UCLA
English, Writing & Education, English
Arts, Entertainment & Media
Creative
Honors Student
Video Highlights
1. A day can involve working on 1-5 projects at various development phases.
2. Significant time is dedicated to research, becoming a subject matter expert to create effective experiences.
3. The role involves writing treatments and engaging in creative ideation and concept development
Transcript
What does a day in the life of a senior writer and creative director look like?
Themed entertainment is largely project-based, especially when working for an agency. Your daily work depends on project lows and what you're currently involved in.
I might be working on one to five projects on any given day, depending on how many I have and their development stages. If a project is in the concept phase, I'm usually heavily involved.
If it's later in schematic or design, I'm less involved, primarily reviewing and providing approval. Some tasks I'm asked to do include writing treatments and conducting research and ideation.
Recently, a significant portion of my day has been dedicated to research. You're typically given an IP or subject matter to transform into an experience. To create an experience that appeals to fans of that IP or subject, you need extensive knowledge of it.
Essentially, you have to become an expert in the subject yourself. Therefore, on any given day, I'm doing a lot of research, writing, and ideation.
Advizer Personal Links
https://www.linkedin.com/in/saraashleybeil/, Instagram: @saraashleyb, www.sarabeil.com