What a Director of Sales and Strategy at Draco Natural Products Wishes They Had Known Before Entering the Natural Products Industry
Russell, Director of Sales and Strategy at Draco Natural Products, enjoys working with "a lot of Mom and Pops" in the functional beverage industry, helping startups bring products to market. This is particularly rewarding because many companies in the sector are "committed to the triple bottom line," offering Russell a diverse range of projects and collaborations with B Corp certified businesses.
Entrepreneurship, Startups, Triple Bottom Line, Consumer Packaged Goods (CPG), Functional Beverages
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Russell Zhang
Director of Sales and Strategy
Draco Natural Products
UC Davis
UCLA MBA
Biology & Related Sciences
Food, Beverages & Alcohol
Sales and Client Management
Video Highlights
1. Working with diverse clients, from small family businesses to large corporations.
2. Exposure to companies focused on social and environmental responsibility.
3. Variety of projects and challenges within the industry.
Transcript
What do you enjoy most about being in your industry?
We work with many small businesses in the consumer packaged goods (CPG) world, especially in functional beverages. Many startups are turning their grandmothers' old recipes into consumer products.
We get to work with many companies like that. Nowadays, a lot of companies are really committed to the triple bottom line, and there are many B Corp certified companies in the industry.
So, you see a wide range of different people and a wide range of different projects. That aspect is very interesting.