What A Founder And Marketing Manager At CleanGage Wishes They Had Known Before Entering The Marketing Industry
Ruben, Founder & Marketing Manager at CleanGage, learned that Facebook's effectiveness in reaching customers is diminished, stating, "Facebook...is not what it's used to be." This necessitates diversification across various platforms, presenting a "steeper learning curve" than initially anticipated.
Marketing, Social Media Marketing, Digital Marketing, Business, Entrepreneurship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ruben Dermoyan
Founder & Marketing Manager at CleanGage
CleanGage
Ventura College, UCSB
UCLA Anderson MBA
Economics
Climate, Environment, Sustainability & Waste Management
Entrepreneurship and Business Owner
Took Out Loans, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Facebook's effectiveness in reaching customers has decreased, requiring diversification across platforms.
2. There is a steeper learning curve than anticipated when entering the marketing industry.
3. Adaptability and a willingness to explore various marketing platforms are crucial for success in this field.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
What I learned is that Facebook, in terms of reaching out to customers, is not what it used to be. It's not as effective anymore.
So, I guess, we just have to diversify into various other platforms. And because of that, there's a steeper learning curve.