What Type Of Person Thrives In The Footwear Industry According To A Manager, Global PR At A Publicly Owned Footwear Company
Olivia, a Global PR Manager in the footwear industry, enjoys the inherent creativity and cultural relevance of the field, calling footwear "a unique piece of our self-expression". This is further enhanced by the tangible nature of the product, allowing Olivia to connect with the product team and market items, such as Allbirds, that Olivia personally uses and loves, resulting in "more authentic stories".
Public Relations, Marketing, Consumer Goods, Fashion, Footwear
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Olivia Nelson
Manager, Global PR
Publicly-Owned Footwear Company
California Polytechnic State University, San Luis Obispo
N/A
Creative Writing, Journalism
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Greek Life Member
Video Highlights
1. Olivia enjoys the inherent creativity and cultural relevance of the footwear industry.
2. She appreciates the tangible aspect of working with consumer goods, unlike her previous experience in technology.
3. Olivia highlights the authenticity and ease of marketing a product she personally uses and loves, such as Allbirds shoes before joining the company.
Transcript
What do you enjoy most about being in your industry?
I love working in fashion, especially in footwear. I think footwear is such a unique piece of our self-expression, and it's an inherently very creative and culturally tapped-in field. I believe it's a really fun space to be in.
More broadly speaking, what I've loved about being in consumer goods is that you get to touch and feel the product. That wasn't something I had in my job with a business technology company. I couldn't hold the cloud technology in my hand.
So, it's really fun when I'm sitting down with our product team and I can hold the shoe in front of me and ask them about specific components of it. I also think it's really fun to help market a product that you yourself would use.
Before I ever worked for Allbirds, I owned a pair of Allbirds, and so it's really fun to just have that inherent love before you even start working on it. I think if you can find a way to work on a product that you would use in your personal life and you really enjoy, it makes your job as a PR person a lot easier because the stories feel more authentic.