Entry-Level Positions For Aspiring Global PR Managers
Olivia, a Manager of Global PR at a publicly-owned footwear company, advises that the retail and PR industries, and indeed any career, are "very up and down," with periods of great success and challenging setbacks. The key, Olivia suggests, is to "ride the highs, keep a level head during the lows, and trust that everything comes back around."
Public Relations, Retail Industry, Volatile Industries, Stress Management, Resilience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Olivia Nelson
Manager, Global PR
Publicly-Owned Footwear Company
California Polytechnic State University, San Luis Obispo
N/A
Creative Writing, Journalism
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Greek Life Member
Video Highlights
1. The retail and PR industries are volatile, with fluctuating trends and unpredictable events.
2. Maintaining a balanced perspective is crucial; celebrate successes and remain composed during challenges.
3. Trust that the industry's cycles will eventually lead to positive outcomes.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
This is advice for both retail and PR, but I think it's applicable to any job, any discipline, in any industry. It can be very up and down.
Retail itself can be a volatile space because trends change quickly. In PR, you'll certainly have your good days and your bad days, like when you get a bad headline and there's nothing to do about it.
So, the advice I wish I could have given myself and that I would give to someone else is to ride the highs, keep a level head during the lows, and trust that everything comes back around.