A Day In The Life Of A Global Public Relations Manager At A Publicly-Owned Footwear Company
Olivia, a Manager of Global PR at a publicly-owned footwear company, describes a dynamic workday where "every day looks very different," often beginning with urgent press inquiries dictating the day's priorities. A significant portion of the job involves writing—from press releases to executive briefs—a passion that led Olivia to public relations, complemented by collaborations with various teams to ensure alignment on initiatives like product launches.
Communication, Writing, Meeting Coordination, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Olivia Nelson
Manager, Global PR
Publicly-Owned Footwear Company
California Polytechnic State University, San Luis Obispo
N/A
Creative Writing, Journalism
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Greek Life Member
Video Highlights
1. A day in the life is unpredictable and varies greatly.
2. Writing is a core skill and a large part of the job.
3. Collaboration with different teams (legal, marketing, social media) is essential for alignment on projects such as product launches.
Transcript
What does a day in the life of a manager of global PR look like?
Every day looks very different, and I think that's something you'll hear from anyone who works in PR. It's one of the things that I find really exciting and refreshing about the work that I do.
Many days I'll wake up to an urgent press inquiry in my inbox, and that will almost always take precedence over everything else. So, depending on what I wake up to in my email in the morning, that really charts the course of my day.
But I would say every day I can count on doing a good amount of writing. Writing is a really big part of my job. Whether I'm writing a press release, writing an executive brief, or helping write media responses, I'm almost always doing some sort of writing, which I love.
That's ultimately why I got into public relations: because I love writing. And then also, a good chunk of my day is just in meetings with other teams. So, meetings with legal, meetings with brand marketing, meetings with social media, just to make sure that we're all aligned for things like upcoming product launches.