Career Path Of A Global PR Manager At Allbirds
Olivia's career path began with a journalism degree from Cal Poly, focusing on public relations and integrated marketing communications, and included internships at a boutique PR agency and Oracle's global PR team. This Oracle experience, "really changed post-grad trajectory," leading to a four-year tenure before a December 2022 move to Allbirds, a consumer-facing footwear company, where Olivia now enjoys a role focused on global PR.
Public Relations, Marketing Communications, Corporate Communications, Consumer Products, Global Teams
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Olivia Nelson
Manager, Global PR
Publicly-Owned Footwear Company
California Polytechnic State University, San Luis Obispo
N/A
Creative Writing, Journalism
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Greek Life Member
Video Highlights
1. Olivia pursued a degree in journalism with a concentration in public relations and a minor in integrated marketing communications, gaining a broad skillset.
2. Her internships at a boutique PR agency and Oracle's global PR team provided valuable experience and shaped her career path.
3. Olivia transitioned from a business-focused role at Oracle to a consumer-focused position at Allbirds, showcasing adaptability and career progression.
Transcript
Could you walk me through your career path, starting with your experiences in college?
Did you have any internships or jobs before your current role?
I got my degree in journalism from Cal Poly San Luis Obispo. I concentrated in public relations and minored in integrated marketing communications. I took classes that ranged from PR 101 to graphic design to media law.
While I was in college, I did a couple of different internships. I interned for a boutique PR agency working with local businesses in Southern California. I also interned with a cloud technology company called Oracle for their global PR team.
Those internships were really informative experiences that ultimately changed my post-grad trajectory. The internship with Oracle led me to my first full-time job. I was with Oracle for a little under four years and really enjoyed the experience.
Oracle is a big business, so I learned a lot about working for a corporation. Ultimately, I decided I wanted to move into something more consumer-facing. In December of 2022, I made the move to Allbirds on their global PR team.
Allbirds is a San Francisco-based footwear company. I moved from cloud technology, which is very business-facing, to footwear, which is very consumer-facing. I've loved it ever since.