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Biggest Challenges Faced by a Public Relations Consultant at Global Medical Transportation

Nicole's biggest challenge as a PR consultant for a global medical transportation company involves "crisis incidents that involve loss of life," requiring extensive and demanding work with little personal time. The emotional toll of these crises, where the work's purpose is to support families facing the loss of a loved one, presents the most significant career challenge.

Crisis Communication, Public Relations, Healthcare, Stress Management, Emotional Resilience

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Nicole Michel

Public Relations Consultant

A Global Medical Transportation Company

California State University Chico

N/A

Creative Writing, Journalism

Healthcare, Medical & Wellness

Communication and Marketing

None Applicable

Video Highlights

1. Handling crisis incidents involving loss of life is a significant challenge and requires long hours and dedication.

2. The role demands intense commitment, sometimes working for weeks without days off.

3. The work's impact on personal life is substantial, highlighting the emotional toll of dealing with families affected by loss of loved ones.

Transcript

What is your biggest challenge in your current role?

Crisis incidents involving loss of life are an unfortunate part of working in EMS with ground and air ambulance providers. They are among the most challenging aspects of my career, consuming a lot of personal time and life.

However, there are moments where, after working for weeks or even months straight without days off, you realize the reason for your hard work. It's for a family out there whose loved one is not coming home.

This could be a parent, sibling, or child. I believe that is the most challenging aspect of the job.

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