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Mild, Account Manager at Meta: Advize Career Interview

A dynamic career journey from geography studies to a thriving Account Manager role at Meta, punctuated by a Thai cannabis startup stint and now an MBA at UCLA Anderson, is revealed.

This professional's Meta experience involves managing numerous mid-tier clients, optimizing ad performance across Facebook's family of apps, and collaborating extensively with internal teams.

Success in this fast-paced tech role requires relationship building, data analysis, and effective teamwork. The most rewarding aspect is the constant learning and diverse interactions with clients and colleagues across the globe.

A major challenge is prioritization amidst a large client portfolio, but the ability to navigate this and embrace innovation is key.

Entry-level positions are accessible to graduates from any degree, with passion for sales and strong interpersonal skills being essential. A crucial lesson learned: acting on ideas rather than overthinking them opens doors to success.

Proactive internship experiences in related fields can provide a strong foundation for this career path.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Mild Siriwatwimol

Account Manager

Meta

National University of Singapore

UCLA Anderson

Environmental & Related Sciences

Technology

Sales and Client Management

International Student, Scholarship Recipient

Watch all of this Advizer's videos below

Career Path Of An Account Manager At Meta

Mild's career path reveals a dynamic journey from geography studies to a successful career in sales and marketing within big tech and startups. After four years as a Meta account manager in Singapore, focusing on "conversational commerce" and leveraging "Facebook family of apps," a short stint as a sales and marketing director at a Thai cannabis startup preceded current MBA studies at UCLA Anderson.

Career Path Of An Account Manager At Meta

Main Responsibilities of an Account Manager at Meta

Mild's main responsibilities as a Meta Account Manager included managing "40 to 50 mid-tier clients in Thailand," optimizing their ad performance across Meta's platforms, and collaborating with cross-functional teams to provide strategic recommendations and support, including "testing frameworks or creative templates." This role highlights the blend of analytical skills, client management, and collaborative teamwork required for success.

Main Responsibilities of an Account Manager at Meta

A Day in the Life of an Account Manager at Meta

A day for this Meta Account Manager involves a blend of "client meetings and internal meetings," including two to three client calls daily, ranging from quarterly business reviews to troubleshooting "technical glitches." Their work also includes significant collaboration with internal teams on strategic initiatives, such as a "task force to drive business messaging adoption in Thailand."

A Day in the Life of an Account Manager at Meta

Most Important Skills For An Account Manager At Meta

Mild, a Meta Account Manager, identifies three crucial skills: "relationship building and stakeholder management," both internally and with clients; "data-driven analytical skills" to interpret consumer behavior and improve client performance; and effective teamwork to achieve team quotas and advertising revenue targets. These skills highlight the multifaceted nature of the role, blending client interaction with data analysis and collaborative team efforts.

Most Important Skills For An Account Manager At Meta

Favorite Parts of Being an Account Manager at Meta

Mild, a Meta Account Manager, most enjoys "the opportunity to meet different people from everywhere," citing interactions with clients across Thailand and colleagues throughout the Asia-Pacific region, including time spent at Meta's Menlo Park headquarters, as highlights that provided valuable cultural and professional insights. This diverse exposure significantly shapes their career experience.

Favorite Parts of Being an Account Manager at Meta

Biggest Challenges Faced By An Account Manager At Meta

Mild's biggest challenge as a Meta Account Manager is prioritizing clients and managing their expectations, given a large portfolio of "40 to 50 clients per quarter" and the constant influx of urgent issues. This requires skillful prioritization, delegation, and understanding of client tiers to effectively manage time and address the diverse needs.

Biggest Challenges Faced By An Account Manager At Meta

Favorite Parts Of Working In The Tech Industry As An Account Manager

Mild, a Meta Account Manager, finds the "fast pace" of the tech industry most rewarding, noting that "every day is a new day" with constant changes and a "test and learn mindset" for optimizing products and exploring new use cases. This dynamic environment ensures continuous learning and adaptation within their role.

Favorite Parts Of Working In The Tech Industry As An Account Manager

What Type Of Person Thrives In The Tech Industry, According To An Account Manager At Meta

Mild, a Meta Account Manager, highlights that success in the fast-paced tech industry hinges on embracing "change and that quick pace of working," and proactively seeking "opportunities for innovation," such as integrating new technologies like Pencil AI into client solutions, showcasing a forward-thinking approach to account management.

What Type Of Person Thrives In The Tech Industry, According To An Account Manager At Meta

What An Account Manager At Meta Wishes They Had Known Before Entering Tech

Mild, an Account Manager at Meta, learned the crucial importance of internal networking for success, wishing they had known earlier "the importance of building my network in the company." This is because effective collaboration and project success depend heavily on understanding other teams' "motivations" and "KPIs," which requires building strong relationships.

What An Account Manager At Meta Wishes They Had Known Before Entering Tech

Entry-Level Positions for Aspiring Account Managers at Meta

Mild, a Meta Account Manager, shared that an account manager role is an entry-level position accessible to new graduates from "any degree," emphasizing the importance of "passion in sales" and strong interpersonal skills alongside marketing and tech industry knowledge. This career path also allows for transitions from other industries into the tech sector.

Entry-Level Positions for Aspiring Account Managers at Meta

Significant Career Lesson from an Account Manager at Meta

A significant career lesson for Mild at Meta was to ask, "what would you do if you weren't afraid?", encouraging action over overthinking and demonstrating that possibilities become reality with effort. This approach has helped them translate ideas into tangible results.

Significant Career Lesson from an Account Manager at Meta

College Experiences That Helped an Account Manager at Meta Succeed

Mild's undergraduate degree was not in business, but they proactively sought internships in business-related fields, such as "a marketing role in a startup," to gain valuable experience. This strategic approach, focusing on transferable skills, ultimately helped Mild transition into their current account management role at Meta.

College Experiences That Helped an Account Manager at Meta Succeed
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