Main Responsibilities of an Account Manager at Meta
Mild's main responsibilities as a Meta Account Manager included managing "40 to 50 mid-tier clients in Thailand," optimizing their ad performance across Meta's platforms, and collaborating with cross-functional teams to provide strategic recommendations and support, including "testing frameworks or creative templates." This role highlights the blend of analytical skills, client management, and collaborative teamwork required for success.
Data Analysis, Client Management, Strategic Planning, Cross-functional Collaboration, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Mild Siriwatwimol
Account Manager
Meta
National University of Singapore
UCLA Anderson
Environmental & Related Sciences
Technology
Sales and Client Management
International Student, Scholarship Recipient
Video Highlights
1. Manages a portfolio of clients, focusing on business growth using Meta's platforms (Facebook, Instagram, WhatsApp, Messenger).
2. Conducts ad performance analysis, generates reports, and provides strategic recommendations to clients.
3. Collaborates with cross-functional teams (creative, measurement) to support clients and develop solutions such as testing frameworks and creative templates for ad campaigns
Transcript
What are your main responsibilities as an account manager?
As an account manager, my main responsibility was managing a portfolio of 40 to 50 mid-tier clients in Thailand. My goal was to grow their business through Meta solutions on platforms like Facebook, Instagram, WhatsApp, and Messenger.
A large part of my role involved conducting ad performance analysis. I reviewed what worked well and what didn't, then generated reports with strategic recommendations for my clients.
Additionally, there was significant collaboration with cross-functional partners, or what we called "XFNs." We worked with teams like creative and measurement to provide more support for the clients.
For instance, we developed testing frameworks and creative templates. These tools were designed to help clients run their ads more easily and build their business on Facebook.
We also provided client support, assisting them with technical issues and filing certain tasks.