What a Founder and Visionary at To Be Honest Beverage Company Wishes They Had Known Before Entering the Beverage Industry
Michelle, Founder & Visionary at To Be Honest Beverage Company, wishes they had realized earlier the crucial role of "belief in yourself, believing in your ability to continue to show up," and resilience in overcoming the inevitable challenges of building a business from scratch. This unwavering self-belief, Michelle emphasizes, is essential for navigating setbacks, questioning, and self-doubt, ultimately leading to success.
Resilience, Overcoming Challenges, Confidence, Belief in Yourself, Entrepreneurship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michelle Houston
Founder & Visionary
To Be Honest Beverage Company
California Polytechnic State University
None
Philosophy
Consumer Packaged Goods (CPG)
Business Strategy
Pell Grant Recipient, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Developing unwavering self-belief is crucial for overcoming challenges and setbacks that are inevitable in entrepreneurship.
2. Building something from scratch requires resilience, and facing rejection and self-doubt is a normal part of the process.
3. The journey involves continuous self-questioning and personal growth, and the ability to persist despite these challenges is key to success
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
For myself, I've been in business for quite some time prior to the company we started. Many business owners and founders I look up to or follow have faced numerous failures.
I wish I had learned earlier the importance of true self-belief. This includes believing in what you're doing, what you're offering, and your ability to persevere as a business owner creating something from nothing.
Ultimately, even with a market and an industry, you're creating something from scratch. Everything needs to be built anew, and failure is part of that process. You'll encounter setbacks, rejection, and unexpected challenges.
Through all of this, there's personal development and growth. You'll question who you are, why you're doing this, your purpose, and whether it's worth continuing.
You'll ask yourself "why me?" and question your qualifications. These challenges will test your belief system.
I wish I had known from the beginning that this was such a core pillar of what I do daily. I feel things would have been easier as I started out. I thought if I just followed the steps, took the right path, and did everything correctly, things would fall into place.
However, there are so many twists and turns that will challenge you. Believing in yourself, your ability to keep showing up, and your resilience will drive you forward. Continuing to push the mission and vision of what you want and are creating will undoubtedly lead to success. This success is inevitable if you have that underlying belief system.