College Experiences That Helped a Freelance Digital Marketing Specialist Succeed
Matt credits involvement in the American Marketing Association (AMA) as a pivotal factor in career success, transforming from an introverted individual into someone comfortable with public speaking and networking. Joining the AMA "made everything way easier" by providing opportunities to develop essential skills and ultimately leading to the first job in marketing.
American Marketing Association, Public Speaking, Networking, Communication Skills, Organization Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Joining the American Marketing Association improved public speaking and communication skills.
2. Involvement in the American Marketing Association enhanced organizational and networking abilities.
3. Participation in a professional group like the American Marketing Association led to the first job in marketing.
Transcript
What did you do in college to set you up for success in your career?
One of the best things I did in college was being part of the American Marketing Association. Before joining, I was very introverted and didn't do public speaking at all. I did all right in my public speaking course at Sac State, but before that experience, I was really not extroverted.
Once I joined the American Marketing Association, it was huge. My public speaking improved, as did my organization and networking skills. This experience was one of the biggest things that set me up for success in my career.
That's how I got my first job in marketing. Joining a professional group of individuals made everything much easier. You dive into gaining skills like public speaking and becoming comfortable talking to 40-plus people in a room. It was a very significant thing for me.