Biggest Challenges Faced By A Freelance Digital Marketing Specialist
Matt from Freelance Marketing finds the biggest challenge in the Digital Marketing Specialist role is optimizing time through innovation and new tools, paired with "understanding own limits" to avoid burnout, especially as a freelancer. Starting out, Matt shares that recognizing capacity and knowing when to bring in assistance, while still maintaining oversight as "the last stop," is crucial.
Time Management, Productivity, Freelancing, Work-Life Balance, Burnout Prevention
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Time Optimization: A key challenge is finding innovative ways to optimize time, leveraging new tools and technologies to enhance productivity.
2. Understanding Limits: Recognizing personal limitations is crucial to prevent burnout, especially in demanding environments like marketing and startups.
3. Freelancing Considerations: As a freelancer, managing workload and knowing when to seek assistance (e.g., hiring help) is essential to avoid overextension and maintain quality.
Transcript
What is your biggest challenge in your role?
One of the biggest challenges I see in my own role is continuing to innovate on different ways of optimizing my time. It's not about innovation in what I'm doing, but how I'm doing things. Lots of new tools and technology coming out help with this, along with the productivity aspect.
Knowing my own limits is also huge. I feel like a lot of individuals in marketing, and a lot of businesses, especially startups, are consistently pushing themselves. Knowing the healthy limit of that is key, because we're all human.
We all have to understand our own limits, and if you don't, you will get burned out. Especially being a freelancer, you don't want to get burned out. If you need help, you need to ask for it.
For example, if you don't have the capacity to take on a specific project because you won't necessarily have the time with all your clients, you have to hire someone to help. Obviously, I'm the guiding force for what's happening, and I review everything. I'm the last stop.
But understanding your own limits is probably the biggest challenge I've faced, especially starting out. That has to be number one: understanding your own limits.