Biggest Challenges Faced by a Head of Employer Brand and Belonging at Qualtrics
Lauren's biggest challenge as Head of Employer Brand + Belonging at Qualtrics is balancing "moving fast and getting stuff done" with the collaborative process of gaining stakeholder buy-in for new initiatives. This requires thoughtful management of stakeholder relationships to ensure the best possible product while respecting the time constraints of busy colleagues.
Stakeholder Management, Collaboration, Project Management, Time Management, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. Balancing speed and collaboration in projects.
2. The importance of stakeholder relationships in achieving project goals.
3. The challenge of gaining alignment and input from busy stakeholders while maintaining project momentum
Transcript
What is your biggest challenge in your current role?
Something that can be challenging is the stakeholder relationship piece. It's not necessarily hard, but it takes time and thoughtful consideration.
Often, when we're creating something new, it needs approval or agreement from others. We might also want their input to improve it. The process of getting this input and alignment, fostering a collaborative nature, is crucial because it leads to a better product.
We want that collaboration, but everyone has their own jobs and responsibilities, and they are busy. The challenge lies in balancing the need to move fast and get things done with involving the right people to ensure the best possible product. This balance can be quite difficult to achieve.