Favorite Parts Of Being A Director Brand Marketing At The GoodFor Company
Lauren, Director of Brand Marketing at The GoodFor Company, most enjoys the "flexibility and ability to work on a multitude of different projects," encompassing social media, email, SMS, website, and e-commerce, making each day unique and fostering continuous learning through problem-solving and iterative project improvement.
Project Management, Problem-Solving, Communication, Creativity, Digital Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Lauren's role offers variety, encompassing social media, email marketing, SMS campaigns, website management, and e-commerce, ensuring no two days are alike.
2. She highlights the problem-solving aspect of her work, requiring creativity and continuous learning from both successes and failures.
3. The iterative nature of her projects allows for continuous learning and improvement, making the role engaging and intellectually stimulating.
Transcript
What do you enjoy most about being in your current role?
What I enjoy most is the flexibility and the ability to work on a multitude of different projects. I work in social media, email, SMS, and on the website.
In e-commerce, it's never just one thing, and each day is different, bringing new challenges. I think part of the creativity I love is problem-solving.
When you encounter a problem, or something that worked really well or didn't work at all, you can analyze it to figure out what went wrong or right. Then, you can apply that learning to your next project. It's a continuous learning process that is super interesting.