Favorite Parts Of Working In The Tech Industry As A TikTok Senior Manager SMB Growth
Kelly, a Senior Manager at TikTok, thrives on the ever-evolving nature of the tech industry, stating that "if it stays the same it dies," and enjoys seeing their team's work "in the wild," such as noticing changes in TikTok ad formats they helped develop.
This fuels their competitive spirit and passion for innovation within a dynamic environment.
Technology, Project Management, Communication, Problem-Solving, Executive/Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelly Mellenthin
Senior Manager, SMB Growth
TikTok
University of Southern California (USC), 2013
UCLA Anderson School of Management, Master of Business Administration (MBA)
Marketing
Technology
Sales and Client Management
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. The tech industry is constantly evolving, which excites Kelly's competitive nature and ensures the work is always challenging and engaging.
2. Kelly enjoys seeing the tangible results of her work; for example, she finds it rewarding to see ad formats she helped develop appear on TikTok.
3. The dynamic nature of the tech industry, with its continuous innovation and change, is highlighted as a key aspect that makes it an exciting field to work in.
Transcript
What do you enjoy most about being in your industry?
The tech industry is a fun one. I know it's been hit a little recently, but tech is always changing and evolving. If it stays the same, it dies.
That really speaks to me because I'm super competitive by nature. The idea that what we've built is great for now, but won't be great in the future, means we're always scrambling to do something new. That keeps it exciting and is pretty standard across the entire tech industry, not just at TikTok. I definitely love that.
Another thing I love is being able to see my work "in the wild." Even when I was interning at a fashion company, I saw a billboard for a campaign I worked on. I remembered doing that photoshoot. Any time I get to see what I work on out in the world is really cool.
So, specifically in tech, I scroll TikTok as a consumer like everyone else. But now, every time I see an ad, you might not notice, but sometimes the ad formats change. The CTA buttons might be bigger or more prominent in certain campaigns. Seeing that stuff and knowing my team worked on it is a really fun feeling.
Both speaking to my competitive nature of liking to drive out new things and change them, as well as seeing those changes in the wild this way, I think the tech industry is a really, really exciting place to be.