Biggest Challenges Faced By A Salesforce Lead At Panthera
Kelly's biggest challenge as a Salesforce Lead at Panthera is the small size of their team (only three people), meaning they are "involved in every single project" across Salesforce and Pardot while managing a large workload for a significant organization. This presents a challenge while simultaneously providing extensive learning opportunities in a impactful role focused on protecting wild cats.
Salesforce, Marketing Technology, Project Management, Teamwork, Nonprofit
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelly Carton
Salesforce Lead
Panthera
University of Arizona
Columbia University: Master's of Science in Nonprofit Management
Marketing
Nonprofit, Foundations & Grantmaking, Technology
Data and Analytics
Greek Life Member
Video Highlights
1. Being part of a small team (3 people) managing Salesforce and Pardot for a large organization. This provides many learning opportunities but also limits capacity.
2. Balancing the need to improve and expand Salesforce/Pardot functionality with the existing high workload and limited team size.
3. Working on a mission-driven project (protecting wild cats) with a large budget, requiring impactful work despite resource constraints.
Transcript
What is your biggest challenge in your current role?
The best and most challenging aspects of my role are actually the same. My team has only three members, and we work on Salesforce and Pardot, an email marketing platform.
While this is great because I'm learning a lot and involved in every project, it's also challenging. We have a big mission to protect the world's wild cats and bring in tens of millions of dollars a year, so there's no shortage of work.
It's challenging being such a small team. We could accomplish more and release more features with additional members. Ultimately, I'm making the best of it, learning as much as I can about Salesforce and Pardot, and trying to deliver impact for our mission every week.