A Day in the Life of a Chief Information Officer and Vice President of Marketing at Sports Thread Inc
Keenan's day-to-day responsibilities as Chief Information Officer and VP of Marketing at Sports Thread Inc. are highly variable depending on the season and client needs, ranging from "working with customer service or the data team" to participating in "sales calls" and product development. A typical day includes morning check-ins with customer service, reviewing developer notes, attending multiple team meetings, addressing escalated customer cases, and collaborating with the night shift development team on ongoing projects.
Technology, Project Management, Communication, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Keenan
Chief information Officer and Vice President of Marketing
Sports Thread Inc
University of Northern Colorado
University of Northern Colorado
Marketing
Sports & Fitness
Product / Service / Software Development and Management
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Keenan's day-to-day responsibilities vary depending on the season and the company's workload. During busy seasons, he focuses on customer service and data analysis to ensure smooth operations. In less busy periods, his focus shifts towards sales and marketing activities.
2. He collaborates extensively with various teams, including customer service, development, client success, sales, and marketing. This highlights the collaborative nature of his role and the importance of teamwork in achieving organizational goals.
3. Keenan actively participates in resolving escalated customer issues, demonstrating a commitment to customer satisfaction and a hands-on approach to problem-solving. He also works closely with the development team on product design and software development, indicating a strong interest in technological innovation and its application to the business needs. This highlights the technical aspect of his role as a CIO
Transcript
What does a day in the life of a Chief Information Officer and VP look like?
A day in the life for me really depends on the season. We are an event support company, a SaaS company for sports organizations, from youth sports all the way to professional sports.
If it's a busy time of year for our SaaS usage, then it's a bit more heavy on working with customer service or our data team to ensure things are flowing correctly. If it's not a busy season, it might be more oriented towards sales.
On a standard day, I'd probably start by checking in with the morning customer service team. We operate about an 18-hour customer service window, and that team reports to me. I'll see if there are any problems I need to work with them on or bring up to our development team.
Then, I'll check on our development notes from the previous night and see if there's anything I need to test that upcoming day. After that, I'll have a morning stand-up meeting with our client success team. We discuss what's coming up for events that weekend, how our clients are doing, and if they have any needs.
Throughout the day, I'm probably meeting with our different teams: development, customer service, or client sales. I might also be on some sales calls, working on product development or testing, or creating marketing materials with our graphic design team. It's really whatever's needed throughout the day, and there are a lot of meetings.
Towards the end of the day, I'll likely go back through my email to clear it out. I'll also get on our escalated cases. Any case that our customer service team escalates, I'll check out and try to help resolve the customer's question.
After that, I'll probably go home, get back on in a bit, and work with our development team that's working at night. I'll collaborate with them on the latest product designs or answer questions they may have on software we're trying to build.