Main Responsibilities of a Vice President of Marketing at Old Pal
Katie's main responsibilities as VP of Marketing at Old Pal involve extensive people management, including "weekly one-on-ones" with the marketing team and leading cross-functional strategy conversations to ensure alignment across departments on initiatives like product launches. A significant portion of the role also focuses on overseeing the creative process, from "pulling together creative briefs" to ensuring timely completion of marketing materials.
Executive/Leadership, Teamwork, Project Management, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katie Skinner
Vice President of Marketing
Old Pal
Georgetown University, 2013
N/A
English
Cannabis
Communication and Marketing
Scholarship Recipient, Student Athlete
Video Highlights
1. Managing a team: Katie oversees a team of five, highlighting the importance of regular one-on-ones, team meetings, and cross-functional collaboration.
2. Cross-functional collaboration: She emphasizes the need to work with various departments (operations, product development, sales, CEO, CFO) to ensure alignment on major initiatives.
3. Overseeing the creative process: Katie's role includes managing the creative team, providing feedback, and ensuring projects meet deadlines. This showcases the importance of creative direction in marketing.
Transcript
What are your main responsibilities as VP of Marketing?
My main responsibilities as VP of Marketing include overseeing the entire marketing team. This involves a lot of people management, weekly one-on-ones, and team meetings to discuss priorities and upcoming projects.
Much of this is done virtually. So, I focus on checking in, ensuring projects are on track, and that everyone is on the same page.
I also act as the marketing voice in cross-functional strategy conversations. I collaborate with operations, product development, the CEO, CFO, and sales to ensure all business segments have input on major initiatives.
Additionally, I oversee the creative team and the entire creative process. I work with designers to create marketing materials. This includes pulling together creative briefs, providing feedback, and ensuring final assets are completed on time for various platforms like Instagram, print events, and emails.
In summary, my core responsibilities involve leading meetings, cross-functional collaboration, and overseeing the creative process and its deliverables.