Favorite Parts Of Being A Vice President Of Marketing At Old Pal
Katie, Old Pal's VP of Marketing, most enjoys the "variety" and "flexibility" inherent in the role, finding fulfillment in the daily changes and the people management aspect, which "humanizes" the analytical work. The strong team further contributes to this positive experience.
People Management, Variety, Flexibility, Teamwork, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katie Skinner
Vice President of Marketing
Old Pal
Georgetown University, 2013
N/A
English
Cannabis
Communication and Marketing
Scholarship Recipient, Student Athlete
Video Highlights
1. Variety of tasks and responsibilities; no two days are the same.
2. People management and supporting team growth.
3. Combination of analytical work and human interaction.
Transcript
What I enjoy most about being a VP of Marketing?
A couple of things come to mind. I know I've talked already about the variety and not having just one thing that I'm focused on every day of the week, all day long. I think that works really well for my brain and personality.
I like that things can change on a dime, and being flexible and working on a ton of variety. I also really like the people management. I like checking in with members of my team, making sure that I am helping them continue to grow and that they're in a good place within the company.
That piece is admittedly newer for me in this role. But in combination with that nice variety piece and sort of every day being a little bit different, I'm really lucky with the team that I have. They're a great group, but I really like that element of it too.
It kind of humanizes a lot of the number-crunching, analytical work that I get pulled into a lot as well.