Favorite Parts of Working in the Cannabis Industry as a Vice President of Marketing
Katie, Old Pal's Vice President of Marketing, finds the cannabis industry's newness exciting, describing it as "truly entrepreneurial," because the rapid growth allows for "seeing something from the ground up." This early involvement, coupled with the industry's evolution, has led to significant shifts in Katie's role, highlighting the dynamic nature of their career.
Entrepreneurial, Challenges, Ground Level, New Industry, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katie Skinner
Vice President of Marketing
Old Pal
Georgetown University, 2013
N/A
English
Cannabis
Communication and Marketing
Scholarship Recipient, Student Athlete
Video Highlights
1. The cannabis industry is entrepreneurial and new, offering opportunities to build from the ground up.
2. The industry is constantly evolving, requiring adaptability and problem-solving skills.
3. Working in a new industry presents unique challenges and rewards, such as seeing a company grow from its early stages.
Transcript
What I enjoy most about the cannabis industry that I work in is that it's so new. It's really an industry still in its infancy.
That's truly entrepreneurial. It's only been legal in California, where I am, for a handful of years.
There are states where it's only been legal for a couple of months. If you're interested in doing something more entrepreneurial, we're sort of all figuring it out together.
This certainly brings challenges and can be stressful at times. But I really like seeing something from the ground up, especially since I started with the company really early.
My role has shifted quite a bit as the industry has shifted. Being on the ground level of something that's entirely new for our entire country and for California is really exciting and an interesting challenge for me and everyone at our company.