Entry-level Positions for Aspiring Account Managers
Karenna, an Account Manager at Icon Media Direct, shares that entry-level roles on the agency side include "account coordinator and client services," or, for those interested in media buying, "media assistants" who "assist the buyers." These positions offer undergraduates a pathway into the media field.
Entry-Level Jobs, Account Management, Client Services, Media Buying, Media Assistant
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Karenna Case
Account Manager
Icon Media Direct
Cal Poly San Luis Obispo
n/a
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Greek Life Member
Video Highlights
1. Entry-level positions in media agencies include account coordinator and client services roles.
2. For those interested in the media side, media assistant positions supporting media buyers are available.
3. These entry-level roles offer opportunities to learn about the industry and potentially advance to higher positions like account manager or media buyer
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
On the agency side of media, which is what I do, the main entry-level positions they hire for are account coordinator and client services, where I started. For those more interested in the media-specific side, perhaps aiming to become a media buyer, there are media assistants.
These assistants help the buyers with all the entry-level work, like presenting opportunities to the team. Those are the main roles for undergrads.