What Type Of Person Thrives In The Creative Industry According To An Art Director And Motion Designer At Apple
John, an Apple Art Director & Motion Designer, identifies a strong, unique creative vision as key to success, noting that "people who believe in their own creative vision thrive the best". However, he emphasizes the importance of learning from others to cultivate this vision, describing their own journey as developing "a specific narrow view of how things are" through collaboration and experience.
Creative Vision, Collaboration, Learning Agility, Style Development, Strong Portfolio
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
John Robson
Art Director & Motion Designer
Apple
UCSB
Film, Media Arts, Visual Arts
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Worked 20+ Hours in School
Video Highlights
1. People with a strong creative vision thrive in the industry because they know what looks good to them.
2. Learning from others and developing your own unique style is crucial for success.
3. The most successful professionals have a specific, narrow vision that clients seek out for its unique perspective and curated experience.
Transcript
Q8: Who thrives in industry?
How would you describe people who typically thrive in this industry?
I would say that people who believe in their own creative vision thrive the best because they already know what looks good to them. I think that people who really listen and learn from others also do well.
For me, I didn't start with a really strong creative vision. I worked around a lot of incredibly talented people who taught me a lot, and that taught me to create my own vision, my own style. That was helpful; it took time.
Ultimately, having your own style is really important. When people come to you for your vision, they aren't coming for just any style. They come to you for your very specific, narrow view of how things are.
Those are the people who are most successful. They find a specific vision by listening to people and curating an experience that is right just for them.