Main Responsibilities of an Art Director and Motion Designer at Apple
John's main responsibility as an Art Director & Motion Designer at Apple is "client relations," acting as a "middleman" between client vision and execution. This involves deeply understanding client needs, translating those into realistic and achievable creative solutions while managing a team of artists and working within budgetary constraints.
Client Relations, Team Management, Project Management, Creative Direction, Communication
Advizer Information
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Traits
John Robson
Art Director & Motion Designer
Apple
UCSB
Film, Media Arts, Visual Arts
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Worked 20+ Hours in School
Video Highlights
1. Managing a team of artists and collaborating with other creatives
2. Building and maintaining strong client relationships to understand project needs and expectations
3. Translating client ideas into realistic and achievable projects, considering budget and time constraints
Transcript
What are your main responsibilities within your current role?
A lot of what I do as a creative director or an art director is managing a team of artists or working with other artists. But the biggest responsibility is client relations.
Every project you have, someone's paying for it. So, working for a client, whether it's a big company, a product, or a TV network, you're ultimately the middleman.
You're the middleman between whatever their idea is and bringing it to life. A big part of that is really just listening and properly understanding what the client wants.
It's important to make sure you can create that idea realistically, working with whatever budget or constraints you may have.