Biggest Challenges Faced By An Art Director And Motion Designer At Apple
John's biggest challenge as an Art Director & Motion Designer at Apple is overcoming "creative hurdles," a process that requires "getting in touch with nature" and finding solutions that aren't always immediately apparent, a process that is unique to each individual and their creative process. While technical skills can be learned, the ability to generate creative solutions is something that must be cultivated over time.
Overcoming Challenges, Creative Problem-Solving, Collaboration, Time Management, Resilience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
John Robson
Art Director & Motion Designer
Apple
UCSB
Film, Media Arts, Visual Arts
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Worked 20+ Hours in School
Video Highlights
1. Overcoming creative blocks is a significant challenge in creative fields, and it requires finding ways to push through those hurdles, sometimes through stress or simply taking a break to refresh your thinking.
2. Collaboration with others having different styles or interpretations can be challenging; John highlights the importance of adapting to and learning from varied perspectives.
3. Technical skills are important, but creativity is an innate ability that develops with time and experience. John emphasizes the importance of finding and fostering your own creative process and developing strategies to overcome creative blocks.
Transcript
What is your biggest challenge in your current role?
The biggest issue with challenges in a creative field is the equivalent of writer's block. You reach a point where you know you need to solve something within a certain timeframe, but you're unsure how you'll get there.
That's always a significant challenge, regardless of whether it's a technical issue or something you simply have to process. Sometimes the solution comes immediately, and other times it's forced by the stress of a deadline. It might also involve taking a walk and getting inspiration from nature.
So, the biggest challenge is definitely creative hurdles. There can also be difficulties working with different people who have other styles or interpretations, or technical issues like not knowing how to do something in 3D animation.
Ultimately, those problems can be figured out. The biggest challenge is that no one can truly teach you to be creative. It has to come from within, from your perspective and how you interpret the world.
This develops over time. Some people are naturally creative, but it's something that can hinder your creative process. Therefore, it's important to learn how to overcome that.