Biggest Challenges For a Cofounder and CEO at UC Berkeley Letters and Science
Jingjing's biggest challenge as Cofounder/CEO is "trying to get the words out there" and acquiring new clients in a traditionally offline industry. This involves significant "cold calling" and direct outreach, highlighting the early-stage nature of the company and the need for innovative marketing strategies.
Executive/Leadership, Overcoming Challenges, Sales and Marketing, Business Development, Industry Trends
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jingjing Zhong
Cofounder/CEO
UC berkeley letters and science
UC Berkeley
UC BEREKLEY Economics undergrad
Economics
Technology
Entrepreneurship and Business Owner
Transfer Student
Video Highlights
1. Building a client base in a traditionally offline industry requires creative, direct outreach methods.
2. Early-stage companies face the challenge of reaching new clients through non-traditional channels.
3. Overcoming barriers to digital adoption in traditional industries presents unique growth hurdles for startups
Transcript
What is your biggest challenge in your current role?
The biggest challenge is trying to get the words out there, trying to get more new clients to try our technology. We're still very early stage and we're operating in an industry that's not traditionally online.
So, a lot of online channels don't work. There's a lot of cold calling and direct contact that I have to do. Hopefully, in the future, as the internet advances and the industry becomes more digitalized, I can find more clients online.