Favorite Parts of Working in the Communication Industry as a Brand Strategist and Business Consultant
Jessica, a Brand Strategist + Business Consultant, most enjoys "meeting people and hearing their stories," particularly entrepreneurs who possess compelling offerings but struggle to articulate their value proposition. The most rewarding aspect of Jessica's work is helping these individuals "package that as something that's digestible," resulting in moments of shared understanding and excitement.
Communication, Problem-Solving, Entrepreneurship, Storytelling, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Hekmat
Brand Strategist + Business Consultant
JessKimia Consulting
Boston University
MBA from UCLA Anderson School of Management
Communications
Consulting & Related Professional Services, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Helping entrepreneurs share their stories and offerings with the world
2. Translating complex ideas into concise and resonant messages
3. The daily interaction with diverse entrepreneurs and their unique challenges
Transcript
What do you enjoy most about being in your industry?
I consider my industry communication. My clients all live and breathe across a variety of industries. What I love about being in marketing or communication is meeting people and hearing their stories. That's ultimately what I get to do in my day-to-day job.
I love meeting entrepreneurs. I love hearing what drove them to start a business, create a product, or innovate something that wasn't working. A lot of times, they have a hard time articulating that.
They're incredibly intelligent and have a really cool offering, but they haven't figured out how to tell the story yet. I love being able to listen to them ramble and then come up with a one-sentence description.
To see their eyes light up and hear them say, "Oh, you nailed it," that's my favorite thing. It's being able to meet people, learn their stories, and then package that as something digestible that resonates with outside audiences.
Advizer Personal Links
jesskimia.com, https://www.linkedin.com/in/jessicakimiabakhsh