What A Creative Director At EY Wishes They Had Known Before Entering The Creative Industry
Jarred, EY's Creative Director, reflects on the unexpectedly "addicting" nature of successfully pitching ideas, describing the feeling as "the best feeling on Earth." This "surge of energy and confidence" motivates a continuous pursuit of creative wins, highlighting the importance of mental preparation for managing the intense emotional highs and the drive to constantly chase that feeling.
Executive/Leadership, Motivation, Overcoming Challenges, Achieving Goals, Motivational Stories
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jarred Raissen
Creative Director
EY
The University of Michigan, Ross School of Business - 2015
N/A
Business Management & Admin
Consulting & Related Professional Services
Communication and Marketing
First Generation College Student
Video Highlights
1. The feeling of selling a good idea is incredibly addicting and rewarding.
2. It's important to mentally prepare for the emotional high and the desire to constantly chase more wins.
3. Knowing this beforehand can help manage expectations and cope with the intense emotions involved in the process.
Transcript
What have you learned about being a creative director that you wish someone had told you before you started?
I wish I'd known how addicting it is to sell a good idea. I don't do drugs, but I have to imagine that feeling, that surge of energy and confidence you get when you sell an idea, has to be the best feeling on Earth.
It's incredibly addicting because you just want to keep doing better and better, more and more, and keep seeing how people respond to your ideas. There is something unquenchable about that.
Knowing that going into the process shouldn't scare you away or change your mind. But if you know what it's going to feel like and how to mentally prepare yourself before the big win happens, you might be a little more prepared than I was. You'll know how to cope with that emotional flush that comes with it and the desire to keep chasing more of it.
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