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Favorite Parts Of Being A Director Of Product Marketing At OpalAi

Irina, Director of Product Marketing at OpalAi, most enjoys the rapid skill acquisition inherent in her startup role, citing website design as an example where they "had to build it in-house," a task that accelerated their skillset far beyond what a larger company would offer. This accelerated learning, however, comes with the "certain challenges" typical of a fast-paced startup environment.

Career Development, Problem-Solving, Overcoming Challenges, Technology, Entrepreneurship

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Irina Bonge

Director of Product Marketing

OpalAi

Higher School of Economics

UCLA Anderson School of Management - MBA

Ethnic & Related Studies

Energy & Utilities

Communication and Marketing

None Applicable

Video Highlights

1. Rapid skill acquisition in a fast-paced environment

2. Wearing multiple hats and tackling diverse challenges

3. Direct impact and ownership of projects

Transcript

What do you enjoy most about being in your current role?

What I enjoy the most is also probably one of the key challenges. Learning so many things at a much faster rate than you would get from working for a big company, where there are lots of people and everyone has a pretty well-defined role.

For example, when I first started this job, I didn't know anything about designing websites. Our website was not in very good shape, and that was one of the most urgent needs. It's the first impression you make with investors and customers.

We didn't have a lot of resources to outsource it or hire a designer. So, we had to build it in-house using one of the web platforms. That was one of the skills I had to learn specifically for this job.

I feel like I wouldn't have had that opportunity if I worked for a really large company. You're definitely building your skillset much quicker working for a startup, but it comes with certain challenges too.

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