A Day In The Life Of A Director Of Product Marketing At OpalAi
A Director of Product Marketing at OpalAi spends their day deeply engaged with customer feedback, as illustrated by a morning spent "collecting the feedback of their experience with the app". This feedback then informs collaborative team discussions and the development of marketing materials, such as brainstorming "what marketing materials we can build to educate users".
Communication, Data Analysis, Teamwork, Project Management, Customer Feedback
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Irina Bonge
Director of Product Marketing
OpalAi
Higher School of Economics
UCLA Anderson School of Management - MBA
Ethnic & Related Studies
Energy & Utilities
Communication and Marketing
None Applicable
Video Highlights
1. Collaborates with beta customers to gather feedback and improve user experience
2. Enters customer feedback into CRM for team access and collaboration
3. Brainstorms with cross-functional teams (marketing, customer success, product development) on implementing feedback and creating educational marketing materials
Transcript
What does a day in the life of a director of product marketing look like?
Today, in the morning, I had a call with one of our beta customers. I was collecting feedback on their experience with our app and product, and suggestions on how the user experience can be improved.
Then, I logged this data into our CRM system so it wouldn't be lost. This also ensures my colleagues can view the information.
Later, I had a call with the whole team for brief updates from each division, including marketing, customer success, and product development. We also brainstormed how to implement the client feedback we received today. Additionally, we discussed what marketing materials we can build to educate our users on the best scanning practices for our mobile app.
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