Favorite Parts of Working in the Entertainment Industry as a Vice President Original Content and Business Affairs
Heather, a Vice President at ESPN and Disney, finds immense fulfillment in supporting "creative people" and strategically building a business model that reinvests in the creative community, enabling the creation of "really incredible entertainment." This work allows Heather to contribute to providing respite for those in demanding professions, offering viewers a chance to "relax and refresh" through engaging content.
Creative Industries, Entertainment Business, Business Strategy, Leadership, Support of Creative Talent
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Heather Anderson
Vice President, Original Content and Business Affairs
ESPN and The Walt Disney Company
UC Berkeley
UCLA School of Law - JD
Ethnic & Related Studies, Political Science, American Studies
Arts, Entertainment & Media, Law
Business Strategy
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Heather enjoys working with creative people and supporting their growth.
2. She finds fulfillment in the cyclical nature of funding creative projects and reinvesting in the creative community.
3. She highlights the positive impact of entertainment, providing relaxation and respite to those with demanding jobs.
Transcript
What do you enjoy most about being in your industry?
That's a good question. I love creative people. My own creative outlet has changed from when I was younger and an aspiring performing artist to now, where I love interior decorating and design in my own home and my friends' homes.
I get to work in an industry where I support creative people all day and help strategize about business. How do you make money that supports supporting more creative people? It's a cycle.
If we can take funding we create and reinvest it in the creative community in exciting ways, I love that. I just love art in all its forms.
It's fulfilling to engage with people who have talents and skills that I don't possess, whether they're athletes or entertainers. I'm in awe of them, and I enjoy helping them grow their dreams and their businesses. This reinvests into people aspiring to be them in the future.
The fact that I get to do this every day is a blessing. I have friends who work in difficult jobs, like first responders or people on the front lines of hard situations. I always say my responsibility is to create incredible entertainment and support the people who make it. This helps those with hard jobs relax, refresh, and veg out for a bit.
If they can spend two hours watching one of our films or a game, or engaging with our content on social media, and get a reprieve from the very hard things they deal with every day, then I've done my job correctly. I love supporting artistic, creative people and watching the magic they create.
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