Favorite Parts of Working in the Tech Industry as a Chief Growth Officer
Heather enjoys being in the tech industry because it is "ever evolving" and exciting to observe the impact of shifting trends like AI, which Switchboard is leveraging to provide personalized assessments, giving consumers valuable insight. Being "on the forefront of technology is really exciting" and it enables professionals in product and marketing to learn so much about their consumers.
Technology Trends, AI Applications, Product Development, Marketing Innovation, Consumer Insights
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Heather Trumpfheller
Chief Growth Officer
Switchboard -- https://globalswitchboard.io/
University of Missouri
Creative Writing, Journalism
Technology
Sales and Client Management
Honors Student, Greek Life Member
Video Highlights
1. The tech industry is constantly evolving, making it exciting to observe trends and their impact.
2. AI is being used to create personalized experiences, such as assessments that provide tailored insights to users.
3. Adopting new technologies like AI allows for greater understanding of consumers in the product and marketing world.
Transcript
What do you enjoy most about being in your industry?
What do you enjoy most about being in your industry? The tech world is super fun because it's ever evolving, and it's exciting to watch trends shift.
You can also see how they have an impact. For example, everyone's hearing about AI. At our platform, we've built an assessment people can take on the site, built with ChatGPT and different prompts.
They get an emailed response that's tailored to them. It's really cool that people can learn so much about themselves just from what AI tells them.
Being in product and marketing, we learn so much about our consumers because of AI. It's amazing when you adopt some of these technology shifts. Being on the forefront of technology is exciting.
Honestly, every company is a tech company these days. Staying up to date with trends makes it forever changing and forever exciting.