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Significant Career Lesson From a President at Nature's Wild Berry

Hank, President at Nature's Wild Berry, emphasizes the importance of genuine connection in professional relationships, stating that "people don't care how much you know until they know how much you care." Success hinges on personalization, understanding their needs, and demonstrating the value proposition for them, rather than solely focusing on one's own qualifications.

Communication, Executive/Leadership, Networking, Motivational Stories, Real-World Examples

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Hank Watt

President

Nature's Wild Berry

Arizona State University (ASU) - W. P. Carey

NA

Business & Related, Finance

Consumer Packaged Goods (CPG), Food, Beverages & Alcohol

Strategic Management and Executive

Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School

Video Highlights

1. Building genuine connections is key: Understanding and addressing the needs of others is more important than simply showcasing your skills and experience.

2. Personalization is crucial: Avoid generic approaches; tailor your communication to resonate with each individual by using their name and referencing shared experiences.

3. Focus on mutual benefit: Highlight how your skills and expertise can help others achieve their goals. It's not just about what you can do, but what you can do for them.

Transcript

What is one lesson that you have learned that has proven significant in your career?

"So this, you might have heard this quote before, but I think about it all the time: 'People don't care how much you know until they know how much you care.'

You need to make it very personable for whoever you're talking to. This cannot be a cookie-cutter response. You need to use their name and experiences that they care about.

Then, you need to tie it back into what you can do for them. It's not just about who you are and what you do; it really ends on what's in it for them. So that's what I would say."

Advizer Personal Links

Linktr.ee/natureswildberry

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