Favorite Parts of Working in the Entertainment Industry as a Digital Media Strategy and Analytics MBA Intern
Guanyu enjoys the fast-paced nature of the entertainment industry and the constant learning opportunities it provides, a stark contrast to the slower moving medical device field where product launches could take "like somewhere for between like 10 to 15 years." This rapid pace, especially with emerging trends like AI and the evolving streaming landscape, is what Guanyu finds most engaging.
Digital Media Strategy, Analytics, Entertainment Industry, Fast-Paced Environment, Technology Innovation
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Fast-paced nature of the entertainment industry provides ample learning opportunities compared to slower industries like medical devices.
2. Excitement of being involved in current industry trends, such as the impact of AI in entertainment.
3. Interest in the dynamics of the streaming landscape, including competition and strategies for improvement.
Transcript
What do you enjoy most about being in your industry?
I pivoted from engineering in medical devices because I felt it was a slower-moving industry. For example, a product launch would take somewhere between 10 to 15 years. This was for the highest class of medical devices, the very invasive and flexible devices that Edwards Life Sciences made.
Because it was so slow-moving, I felt the learning opportunities weren't as great as I would have liked. That's what I've been enjoying about entertainment and strategy. I feel it's so fast-paced and there's always something new happening, especially now with the conversation around AI in entertainment.
It's been really interesting to be a part of that and to see where it goes. Especially with the streaming wars, with Netflix obviously coming out on top, but then understanding what things we can do to improve the other streaming platforms. I think it's been really interesting.
Because it has been so fast-paced and there are so many learning opportunities, that's one thing I really enjoy.
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