Entry-level Positions for Aspiring Digital Media Strategy and Analytics MBA Interns
Guanyu acknowledges the difficulty in answering due to their unconventional background in engineering and medical devices. To break into the digital media strategy and analytics field, Guanyu recommends acquiring technical skills through online courses and certifications in SQL, Python, or R, and developing a strategic mindset through reading and internships where companies are more open to training.
Entry-Level Positions, Analytics, Upskilling, Internships, Career Advice
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Upskilling in analytics through Coursera courses or Google certifications (SQL, Python, R) can help build the technical skills needed for the role.
2. Developing a strategic mindset can be achieved through reading relevant books, without necessarily needing an MBA.
3. Internships are valuable for gaining experience, as they offer a more accepting environment for learning and skill development.
Transcript
What entry-level positions are there in the field that an undergrad or graduate student might consider?
I think my path was a little unorthodox. Starting off in engineering at a medical device company, I think this one might be a little challenging for me to answer.
But for this role, if there's any opportunity to upscale or get background in analytics, there are many Coursera courses and Google certifications available. I think taking those would help get the technical aspect of the business down.
For the strategic mindset, I know there are many good books out there. Reading them can help without needing an MBA.
Obviously, getting internships is important. They are more open to you not knowing everything because it is an internship. That's what I would advise.
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