What A Global Brand Marketing Manager At Snap Inc. Wishes They Had Known Before Entering The Marketing Industry
Gideon, a Global Brand Marketing Manager at Snap Inc., found the transition from environmental engineering, a field with "black and white" answers, to the subjective nature of marketing challenging. The "heavily creative" and "opinionated" environment, where "both ideas can be right," initially caused stress, a feeling that persists even after a decade in the industry, highlighting the importance of managing competing perspectives in marketing.
Career Development, Overcoming Challenges, Stress Management, Industry Realities, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gideon Spitzer-Williams
Global Brand Marketing Manager
Snap Inc.
University of New Hampshire 11'
N/A
Engineering - Environmental
Technology
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Marketing is more creative and opinion-based than other fields. There is often no single 'right' answer.
2. Multiple competing opinions are common and can slow down the decision-making process.
3. It's important to develop resilience and not get stressed by the lack of absolute answers.
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
It's a great question. My background in undergrad was environmental engineering, which is much more black and white. You either have the answer or you don't.
I think marketing, because it is very heavily creative and opinionated, can be challenging. Even if you have the best ideas, someone may feel differently about them, and both ideas can be right. That was hard for me to grapple with because I was so used to the black and white of engineering.
It does slow down the process sometimes because you have a lot of competing opinions and there are no absolute answers. I think just kind of prepping me to not get stressed about that would have been really helpful.
I still get stressed about it, even though I've been doing this for 10 years. But that would have been a nice morning.