Favorite Parts Of Being A Manager Business Intelligence And Analytics At Warner Bros Discovery
Gideon's favorite aspect of the Manager, Business Intelligence & Analytics role at Warner Bros. Discovery is "understanding why people do what they do," gaining insights into consumer behavior and viewing habits through analytics. This allows Gideon to understand "how humans work," leveraging data responsibly to derive meaningful conclusions without compromising user privacy.
Data Analysis, Human Behavior, Business Intelligence, Analytics, Problem-Solving
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Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Gideon Rosenthal
Manager, Business Intelligence & Analytics
Warner Bros. Discover
Duke, 2013
UCLA Anderson
Computer Science
Arts, Entertainment & Media
Data and Analytics
None Applicable
Video Highlights
1. Gideon's fascination with understanding human behavior and psychology, and how this relates to his work in analyzing user engagement and consumption patterns.
2. The unique opportunity to leverage analytics to gain insights into user behavior without compromising user privacy.
3. The application of analytical skills to understand consumer behavior, providing valuable insights for business decision-making and strategy.
Transcript
What would you say you enjoy most about being in your current role?
Definitely. I think at the end of the day, I've always been interested in social psychology or just understanding why people do what they do. There are a lot of books out there on modern pop psychology, which are probably a little more simplistic than how things actually are.
But I'm interested in getting a deeper understanding of how people are working and consuming a certain site, or what they're viewing and how they're spending their free time. I don't know if I can fully explain why I enjoy learning that, but to me, that's the most exciting part.
It's just understanding how humans work a little more. If people are doing "acts," it means that they're also going to do "why."
There's a lot of analytics underneath, so luckily I'm able to work at a company where we're not just trying to get people to engage as much as possible, or where we need that much private information. I'm very lucky in that sense. I think we're able to get those insights and I don't have any concerns.
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