Favorite Parts of Working in the Media Industry as a Manager Business Intelligence and Analytics
Gideon enjoys the blend of "two different industries," finding fulfillment in the crucial role of analytics—"everybody needs to understand what's going on in their business"—and the cultural impact of working in media, where Gideon gets to see firsthand what content resonates and "gets to see what people are consuming." This combination allows them to leverage technological advancements while contributing to the creation and analysis of popular culture.
Data Analysis, Technology, Media Industry, Business Intelligence, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gideon Rosenthal
Manager, Business Intelligence & Analytics
Warner Bros. Discover
Duke, 2013
UCLA Anderson
Computer Science
Arts, Entertainment & Media
Data and Analytics
None Applicable
Video Highlights
1. The analytics field is always in demand because businesses need to understand their data.
2. Working in media allows Gideon to be part of creating and distributing culture-shaping content.
3. Gideon enjoys analyzing consumption patterns and understanding why certain media performs well.
Transcript
What would you say you enjoy most about being in your industry?
It's a funny question because I feel like I'm in two different industries. I work in media, but I'm also in analytics.
Analytics is more of a function. What I enjoy about it is that it's a necessary field for businesses. People need to understand what's going on, and being able to provide those answers is exciting.
There's also a technological aspect that appeals to me. I enjoy when there's an exciting new tool that can help me query data faster or visualize information more effectively.
Then there's the media industry. I really enjoy working for a company that produces culture or content people want to consume and discuss. It's rewarding when people enjoy something my company has produced.
Additionally, I get to see what people are consuming and watching, which I find super interesting. I can see that something did really well and understand why.
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