What a Brand Manager at Riot Games Wishes They Had Known Before Entering the Video Game Industry
Freddy, a Brand Manager at Riot Games, advises aspiring brand managers to thoroughly research the nuances of the role across different industries, noting that "being a brand manager means very different things for very different industries." A deeper understanding of the specific requirements of a brand manager role in video games, for example, would have allowed for better skillset alignment early in their career.
Career Exploration, Industry Research, Skill Development, Networking, Career Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. The definition of a Brand Manager role varies significantly across industries (e.g., video games vs. consumer products).
2. Understanding the specific requirements and expectations of a Brand Manager role within your target industry is crucial for career success.
3. Tailoring your skillset to the specific demands of the Brand Manager role in your chosen industry can significantly improve your preparedness and competitiveness for the job.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
About this role before I entered the industry, I would say, really try to get an understanding of what that role means within the specific industry you're targeting. This is because, at least when I was going down my journey, being a brand manager meant very different things for different industries.
It's not to say that my expectations were misaligned, but if I had known earlier that I wanted this role, I would have probably tried to cater my skillset more towards it. If I had better knowledge earlier on of what a brand manager in video games means, and how that role differs from a brand manager in tech or a brand manager in pure consumer products like food or beverages, it would have been helpful.
Just being able to find whatever information you can about what that particular role is in that particular industry will help you be more prepared.
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