Most Important Skills for a Brand Manager Consumer Products at Riot Games
Freddy, a Brand Manager at Riot Games, emphasizes the critical importance of "people skills," specifically "knowing how to work with other people and teams" with differing priorities and expectations, in their cross-functional role. Prioritization is also key, as managing marketing across diverse consumer products requires "knowing how to prioritize all those different tasks."
Communication, Prioritization, Teamwork, Cross-functional collaboration, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Excellent communication and interpersonal skills are crucial for collaborating effectively with cross-functional teams and aligning priorities.
2. Prioritization skills are essential for managing multiple projects and daily tasks efficiently.
3. Understanding of marketing and brand management principles is necessary for overseeing consumer product awareness and campaigns
Transcript
What skills are most important for a job like yours?
For a job like mine, which is super cross-functional, people skills are essential. Knowing how to work with and talk to other people and teams, especially those with different domain knowledge, priorities, or expectations, is crucial.
It's important to communicate with them and interface effectively to reach alignment, compromise, or agreement between your team and theirs.
The second critical skill is prioritization. Because I help manage awareness and marketing across all consumer products, including figures, statues, and apparel, knowing how to prioritize all those different aspects in your day-to-day work is extremely important.
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