Main Responsibilities of a Brand Manager Consumer Products at Riot Games
Freddy, a Brand Manager at Riot Games, focuses on ensuring "products get delivered to players on time, uh, and are marketed appropriately," encompassing brand awareness for new launches, collaborations with partners on partnered products, and coordinating with multiple teams for timely marketing campaigns and assets. This highlights the multifaceted nature of the role, requiring both product delivery management and extensive cross-functional collaboration.
Brand Management, Marketing, Product Launch, Partner Collaboration, Teamwork
Advizer Information
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Job Title
Company
Undergrad
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Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Ensuring on-time product delivery to players
2. Developing and executing marketing campaigns for new product launches
3. Collaborating with various teams and partners to achieve marketing goals
Transcript
What are your main responsibilities within your current role?
As brand manager at RY in consumer products, my main responsibility is to ensure products are delivered to players on time and marketed appropriately. This involves generating brand awareness for new product launches.
I also work with partners on joint ventures and collaborate with many other teams. The goal is to ensure our marketing campaigns and assets are launched punctually.
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