Favorite Parts of Being a Brand Manager Consumer Products at Riot Games
Freddy, a Brand Manager at Riot Games, finds the most rewarding aspect of the role is "being able to see something that...I helped concept or I helped market...get to people's hands," whether it's event attendees wearing apparel or fans owning statues of their favorite game champions. This tangible connection to the impact of Freddy's work on Riot Games' consumers is what makes the position particularly fulfilling.
Product Management, Marketing, Consumer Products, Project Development, Brand Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Seeing the tangible results of his work, such as people wearing merchandise or owning statues he helped create.
2. Being involved in the entire process, from concept and marketing to seeing the final product in consumers' hands.
3. Collaborating with product teams to bring ideas to life, such as deciding on the design and pose of a champion statue.
Transcript
What do you enjoy most about being in your current role?
In my current role, working in consumer products, what's really satisfying is being able to see something I helped concept or market get into people's hands.
I enjoy seeing people at events wearing something I worked on, or buying a statue of a favorite champion that I helped bring to market. Sometimes I even sat with the product team and suggested creating a statue of a champion in a specific pose.
For me, that's probably one of the things I enjoy most: being able to see the product of my work out in the world for people to enjoy.
Advizer Personal Links
No