Entry-Level Positions For Aspiring Consumer Products Brand Managers At Riot Games
Freddy, a Brand Manager at Riot Games, suggests entry-level marketing roles such as "marketing coordinator," "growth specialist," or "social media coordinator" as good starting points. Additionally, experience in project management or account management, potentially at an ad agency, interacting with clients and growing their business, would also be beneficial for a future brand management career.
Marketing, Project Management, Account Management, Social Media, Growth Marketing
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Marketing Coordinator roles offer a good entry point, focusing on areas like social media or email marketing.
2. Growth-focused roles such as Growth Specialist or User Acquisition Specialist provide valuable experience.
3. Project Management or Account Management positions develop crucial skills in client interaction and business growth.
Transcript
What entry-level positions in this field might an undergraduate college student consider?
For a brand manager role, anything related to marketing would be good. This could include roles like a marketing coordinator, focusing more on growth aspects.
These roles can be channel-specific. For example, you might focus on email marketing or social media.
You could also consider roles like a social media coordinator. If you're more interested in the management side of things, a project manager role would be suitable.
If you enjoy working with people, consider an account manager position at an ad agency or for any business unit where you interact with clients and help them grow their business.
Other relevant roles include growth specialist, user acquisition specialist, project coordinator, and account executive.
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