A Day In The Life Of A Brand Manager Consumer Products At Riot Games
Freddy's role as a Brand Manager at Riot Games is anything but typical; a day might involve "writing product copy," managing a photoshoot for a new collection, or collaborating with various teams to solve problems and ensure assets are approved. The work is highly varied, centered around communication and problem-solving across different teams and projects.
Communication, Problem-Solving, Project Management, Teamwork, Varied Day-to-Day Tasks
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Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Varied daily tasks: A day can involve writing product copy, managing photoshoots, or collaborating with various teams.
2. Significant collaboration: Much of the work involves communication and problem-solving with writers, partners, and other stakeholders.
3. Dynamic environment: There is no typical day, highlighting the diverse and ever-changing nature of brand management in the gaming industry.
Transcript
What does a day in the life of your role look like?
I would say there's not really one typical day, unfortunately. There are days where I'm just writing product copy the whole day.
Last week, I managed a photo shoot that I had been putting together for an upcoming merge collection for a couple of weeks. So it's really varied.
However, the significant majority of my days involve talking with people, like other writers and partners. I'm solving different problems, ensuring information gets where it needs to be, and sitting in on things like approving assets.
It's hard to say there's one identical framework for a day, but those are all the activities that kind of go into an average day.
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