Career Path Of A Brand Manager Consumer Products At Riot Games
Freddy's career path, beginning with a business and film degree and an internship at 20th Century Fox, took an unexpected turn towards the video game industry after discovering "working in video games as a ministry could be a career". This led to a series of roles, progressing from content coordinator at a mobile games company through analytics, a gaming startup, an eSports team, culminating in Freddy's current position as a Brand Manager at Riot Games' consumer products division.
Career Exploration, Job Search, Career Development, Gaming Industry, Entrepreneurial
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Freddy Chen
Brand Manager, Consumer Products
Riot Games
University of Southern California 2012
University of California Los Angeles MBA
Business Management & Admin
Gaming
Product / Service / Software Development and Management
Honors Student, Scholarship Recipient
Video Highlights
1. Freddy's career path showcases the non-linearity of career progression, starting from business and film in college to roles in content creation, analytics, gaming startups, esports, and finally, a Brand Manager position at Riot Games.
2. His journey highlights the value of internships in exploring different career paths (e.g., internship at 20th Century Fox) and pivoting based on discovered interests.
3. The experience gained in diverse roles, including content creation, analytics, and esports, demonstrates the importance of transferable skills and building a versatile professional profile in the gaming industry.
Transcript
Could you walk me through your career path, starting with your experiences in college? Did you have any internships or jobs before your current role?
Yes. So I studied business and film in college and did an internship at 20th Century Fox my sophomore year. I decided I wanted nothing to do with film.
So then I discovered that working in video games could be a career. I basically went down that rabbit hole. My first job out of college was a content coordinator for a small mobile games company.
I then pivoted to an analytics firm, then to a job at a gaming startup, and eventually to an eSports team. Now I'm at Riot in their consumer product division.
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