Most Important Skills From A Retiree At AT&T
Meticulous attention to detail is paramount, as illustrated by a colleague's costly mistake with misprinted t-shirts, highlighting the importance of "dotting i's and t's" and having "multiple sets of eyes" review materials before public release to ensure accuracy and avoid similar mishaps. This level of precision was crucial in Frances's career at AT&T, where legal scrutiny of public-facing materials was a necessity.
Attention to Detail, Meticulousness, Thoroughness, Accuracy, Proofreading
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Frances Groeneman
Retiree
AT&T
University of Redlands, 1994
University of LaVerne MSLM
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Meticulous attention to detail is crucial to ensure accuracy and avoid costly mistakes, such as misspellings on marketing materials. This highlights the importance of thoroughness and multiple reviews in professional work.
2. Honesty and truthfulness in representing products or services are essential. This emphasizes ethical considerations and the legal ramifications of misrepresentation.
3. The example of the misprinted t-shirts demonstrates the real-world consequences of errors and the importance of meticulousness in preventing them. This shows how small mistakes can have significant impact on a project or company
Transcript
What skills are most important for a job like yours?
This is a great question. You really have to be meticulous.
I mentioned that everything going to the public had to be scrutinized by our legal department. We had to be honest and truthful about any claims we made about our product, and you have to be meticulous about that.
You have to dot your i's and cross your t's, review, and have many sets of eyes looking at your product just in case something is missed by mistake. I can tell you a sad story about a peer of mine.
We were working on an experiential event, and she ordered T-shirts. On the back, it listed the city of every city where this product was available. However, there was a misspelling on one of the cities, and those 500 T-shirts could not be used.
That was embarrassing for her and really sad. Obviously, it was an economic loss as well. But this is an example of how being meticulous in editing, closely and with multiple sets of eyes on whatever is going to the public, is so important.
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