Main responsibilities of a Vice President Retail Partnerships at Blendjet
Erin, VP of Retail Partnerships at Blendjet, manages relationships with major retailers like Target and Walmart, expanding Blendjet's retail presence from "1% of our business to 40%." This involves maintaining existing partnerships while actively seeking new ones to further increase revenue through the retail channel.
Retail Partnerships, Business Development, Revenue Growth, Global Distribution, Relationship Management
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Erin Kristovich
VP Retail Partnerships
Blendjet
Washington University in St. Louis
NYU Stern Business School
Spanish & Other Languages, English
Consumer Packaged Goods (CPG)
Sales and Client Management
Video Highlights
1. Manages retail partnerships with major retailers like Target, Walmart, and Kohl's.
2. Plays a key role in Blendjet's revenue growth by expanding retail presence.
3. Works with global distribution partners in Europe, the Middle East, and Australia to increase market reach.
Transcript
What do you do?
I manage all of our retail partners. Now we're sold in places like Target, Walmart, Kohl's, Macy's, and Best Buy.
So any place that you see our product that is not on our own website, I'm managing that relationship. That's all of our US retailers.
I also work with some global distribution partners that we have in Europe, the Middle East, and Australia. My main goal is really to increase our revenue through the retail channel.
In the last couple of years, that's grown from maybe being about 1% of our business to 40% of our business. I'm making sure that all of those relationships continue to run smoothly and are optimized. Then I'm also bringing in new relationships so that we can continue to grow and reach more audiences.